History of Sterling

The Sterling Group has traded in the watches, jewellery and fashion domains, resulting in over 120 years of history to date.

Through Sterling Holdings Co. Ltd, a purposely set up limited liability company operating this specific business, the Group has grown to have the largest retail distribution network locally.

Over many years of it history, The Sterling brand has become, and remains, synonymous with quality watches, jewellery, fashion, silverware and high-end accessories. Apart from expanding horizontally, the Group has also strengthened itself through a vertical integration process, employing skilled craftsmen specialising in custom-made jewellery and watch after-sales specialists, offering a quality in-house after-sales service.

The World Of Sterling-2

Competence and Growth - Sterling

Over the years, the Group has proven its competence and effectiveness in the retail sector time and again thanks to experience gained over years of operation.

The Group has grown substantially over the years, attracting many prestigious, high-end brands. This is indicative of its high competence in the Maltese jewellery and watch industry.

Despite venturing into other retail areas through specifically set-up companies, including fashion wear, catering and restaurant management, the Group's core business remains jewellery and watches.

For a number of years the Group also operated two retail stores in London's most prestigious shopping District.

The company's jewellery brand portfolio and longevity of the brands' relationships with the group are a testament to the company's success, its ethical standards and its commitment towards its business partners. All this legacy is put at the disposal of our partner brands.

Branching Out - Sterling

As a result of this growth, Sterling Holdings Co. Ltd. has structured itself to reflect its offering to the market.

Its flagship stores represent the portfolio of world-leading jewellery and watch brands, which the company built over the years and a range of own branded products.

Its stores also offer the popular fashion jewellery product lines including brands that appeal more to the younger generation.

In 2012, our premises in Republic street, Valletta changed from a multi-brand store to a Bulgari-mono-brand boutique.

In all the company owns 26 retail stores with a total retail area of approximately 2100sqm, located in prestigious locations, serviced and supported by a sales function of 70 employees.

Bulgari Boutique Facade

Our Retail Network - Sterling

Our stores are located in the best strategic areas around Malta and Gozo and have been the mainstays of the jewellery market in the local industry.

Our retail network's front-line presence in prime areas, such as all of the islands' main shopping malls, means we are everywhere we need to be. We provide our partners with unparalleled reach to the largest footfalls in the retail ambit.

The Sterling retail network is spread to reach all of Malta's principle retail catchment areas, making Sterling the only Group capable of ubiquitously deploying brands and product lines across the country.

We have 26 stores in all, with all of them strategically located, from high streets, to five-star hotels and shopping complexes.

Services - Sterling

We have an extensive range of designer brands together with all facilities for producing custom-made jewellery. Our fully-equipped workshop offers the services of four goldsmiths and two watch technicians able to provide a full after-sales service. Our customer service representatives are fully trained to handle any query. We also offer our own in-house insurance, offering a like-for-like replacement in the event of a mishap.


Other Areas of Operation - Sterling

Over the years the Group has ventured into new lines of business in the retail and catering sectors, either through its main operating company or other companies within the Group.

In October 2012, the Group through one of its operating companies, Sterling Trading Ltd, opened a 60 square metre monobrand Luisa Spagnoli apparel store in the central pjazza of the Tigne development in Sliema.