The Versace myth is what makes the Versace name world famous. It is centred on the idea of a world of fashion, glamour and sexiness. The myth dates back to 1978, when the brand was created by the founder, Gianni Versace. In recognition of the increasing interest in watches as an important form of self-expression, Versace has developed a distinctive collection of timepieces over the past few years. The signature aesthetic of these beautiful models is the combination of Italian style and design with Swiss-made precision and technology. Notably, Versace watches are known for their innovative use of ceramics.